It was while they attended Auburn University that a friend sent a tape to a record company in Nashville. This eventually resulted in their debut album The Pierces (2000). It featured folk harmonies and adult alternative songs. In a 2004 interview, Allison Pierce commented that the album “sort of got lost in the shuffle”.Allmusic attributes the poor reception to “no label support”.
On August 10, 2005, their second album Light of the Moon was released through Universal. The album was produced by Brian Sperber and featured 11 tracks that the girls either wrote or co-wrote.
On March 20, 2007, their third album Thirteen Tales of Love and Revenge was released in the U.S. Produced by Roger Greenawalt (Nils Lofgren, Radish, Ben Kweller), the album has been well-reviewed, particularly for the single “Boring”, which parodies celebrity socialites. The album has a darker, edgier style, at times using such diverse instruments as an accordion, a calliope, bassoons, a sitar, violins, an autoharp, and a Hawaiian lap steel. It marks a definitive change in the direction of the band, which hitherto had been known as a folk rock band.
In an interview with Rolling Stone, after they were featured as a Rolling Stone Breaking Artist, they revealed that this album “felt like [their] last chance”. As a result, they “just went for it, had fun”.
On December 5, 2007, The Pierces appeared on the CW television series Gossip Girl, playing their songs “Secret” and “Three Wishes”.
On August 21, 2008, “Secret” by The Pierces appeared in a promo for Showtime show Dexter. In May 2009, Dutch TV channel NET 5 used “Secret” in a promo for their fantasy shows Charmed and Ghost Whisperer. It also appears as the theme song for the ABC Family’s original TV series, based upon the series of books by Sara Shepard, Pretty Little Liars. Secret was also played over the closing credits in the movie “ExTerminators.”
The duo appeared in The All-American Rejects’ third album, When The World Comes Down, in the track, “Another Heart Calls”. They performed the song live with The All-American Rejects in July 2009 at MySpace’s The List in Dallas, Texas.